Content marketing is all around. Creating quality video content that engages with its audiences while transmitting core brand messages is a craft that demands a carefully driven creation process. Companies turn to video marketing agencies equipped with professional-grade tools and expertise to produce high-quality videos and improve video engagement using AI.
Operating under competitive pressure
Video content is one of the most used communication formats today. Eurostat survey says that 65% of individuals in the EU engaged in streaming TV and videos online. But producing engaging video content for companies can be notoriously complex, from editing, resizing, enhancing or restoring older videos to be reused in innovative or modern ways. Video marketing agencies operate under competitive pressure, constantly balancing quality, creativity, and deadlines. By integrating AI upscalers into their workflows, advertising agencies can create compelling videos faster and more efficiently, enhancing audience connection and staying competitive in a fast-evolving market. Below are four reasons why video marketing agencies consider or already using AI video enhancement to enrich their services.
Reason 1: Challenges in high-quality content production
Advertising agencies specializing in video content face a unique set of challenges:
- Resource limitations: Creating high-quality content—whether commercials, event highlights, or brand documentaries—requires significant investment in equipment, talent, and post-production. Smaller agencies struggle to compete with larger firms that have deeper resources.
- Creative saturation: With massive volumes of video content produced daily, advertising agencies must constantly innovate to stand out. Repurposing old content with fresh creative approaches sometimes means being relevant.
- Technical constraints: Upgrading footage to meet current standards, such as upscaling from 1080p to 4K, can be technically demanding. Many advertising agencies face challenges with outdated footage that requires specialized restoration tools, such as U-matic or Betacam readers and expensive restoration lines.
- Time Pressures: Advertising agencies often work under tight deadlines. Traditional upscaling processes are time-consuming, and balancing speed with quality can impact production value or creativity.
Reason 2: Difficulties in restoration and upscaling to 4K resolution
As 4K resolution becomes the industry standard, advertising agencies need effective solutions to upscale existing footage.
Simply enlarging video frames that are already degraded or heavily degraded can lead to pixelation and loss of clarity. This is where traditional upscaling methods often fail to preserve the integrity of the original content, while AI upscalers provide straightforward improvementsand keeps the costs under the roof (budget). Tools like 4k video online enhancers can assist advertising agencies with fast and high-quality enhancement.
Further inconsistencies may occur when restoring old or poor-quality videos with color grading and lighting issues, which can be distracting to viewers.
Matching the frame rate of older footage with new can result in choppy or unnatural motion if not handled correctly, which creates imbalances in viewing experience especially when aiming to restore original footage between 1080p to 4k quality.
High-quality restoration and upscaling require significant computational power and technical expertise, using the most advanced hardware and software which may not be available to all video marketing agencies.
Reason 3: Compatibility with professional video formats
AI video enhancement tools are designed to support workflows using industry-acclaimed video formats. Tools like TensorPix support all major professional video formats from Apple ProRes to widespread H.264/AVC. Format compatibility ensures smooth editing processes, preserving quality when upscaling footage. This flexibility allows advertising agencies to enhance content efficiently, meeting both creative and technical requirements.
Reason 4: Benefits of AI video enhancement for video marketing agencies
The quality of video advertising directly influences audience engagement. AI enhancement can upscale footage to 1080p or 4K, reduce noise, and correct lighting issues—ultimately improving viewer experience and campaign performance.
No matter what type of client you provide service, or what is the size of the budget, cost-cutting sooner or later will strike any project. Video enhancers also help advertising agencies manage budgets more effectively by reducing the need for reshoots or time-intensive manual editing while improving video engagement with AI. The time and resources saved can be reallocated to other areas like creative development or strategic planning.
Furthermore, AI video enhancement simplifies the process of tailoring content to different platforms by adjusting aspect ratios, resolutions, and other elements automatically. This ensures campaigns perform well across various devices and viewer preferences.
Conclusion
Adopting AI technology empowers video marketing agencies to stay competitive, unlock creative possibilities, and overcome budget or technical limitations. AI video enhancement not only differentiates agencies from competitors but also helps them attract clients seeking innovative solutions.
